What Happens During the First Two Weeks of a Sales Campaign

The opening fortnight of a sales campaign is typically the period of strongest buyer interest, since your property will reach active buyers who have already been searching and are ready to act quickly on a new listing. This is why thorough preparation before launch matters so much, as this early window is difficult to recreate once it passes.

Expect a flurry of initial activity, including online views, phone and email inquiries, and the first round of open home or private inspection attendances. Your agent should be providing you with regular feedback during this period, including buyer impressions of price, condition and presentation.

Early feedback is particularly valuable because it gives you and your agent the chance to make adjustments while there is still momentum, whether that means a minor pricing recalibration, additional marketing, or addressing a presentation issue buyers have raised repeatedly. Waiting too long to respond to consistent feedback can mean missing this early opportunity.

Serious buyers often move quickly within this window, arranging building and pest inspections and seeking finance approval promptly if they are genuinely interested. A credible offer within the first two weeks should be taken seriously and evaluated on its full terms, not dismissed simply because the campaign has only just begun.

If buyer interest is lower than expected during this period, it is worth having a frank conversation with your agent about why, rather than assuming interest will simply pick up later. The first two weeks are usually the strongest indicator of how the overall campaign is likely to unfold.