Pricing correctly from the outset is one of the most important decisions in any sales campaign, since the first few weeks of listing typically generate the strongest buyer interest and the greatest likelihood of a competitive result. A price that reflects genuine comparable sales evidence from the start takes full advantage of this early momentum.
Work with your agent to review recent, genuinely comparable sales in detail, adjusting for differences in land size, condition, renovation level and specific features between those properties and your own. This evidence-based approach provides a far more reliable foundation than simply choosing a figure that feels right.
Be wary of agents who suggest an unusually high price purely to win your listing, since this strategy often backfires through an extended campaign, reduced buyer interest, and the eventual need for a price reduction that can weaken your negotiating position. A realistic initial price generally outperforms an inflated one tested against the market.
Consider setting a price range or guide that reflects genuine buyer willingness to pay, rather than a single ambitious figure designed to anchor expectations unrealistically high. Queensland's underquoting legislation requires that price guides genuinely reflect an agent's reasonable estimate of value, which aligns naturally with sound pricing strategy in any case.
Review your pricing strategy honestly within the first couple of weeks based on actual buyer feedback and inquiry levels, rather than waiting months to consider an adjustment. Acting promptly on clear market signals protects the momentum of your campaign far more effectively than persisting with a price the market has already told you is not working.
Happy to talk it through — no pressure, no sales pitch.